Wears and Tears in some page. See photos The product is a hardcover first edition book titled "Modern Advertising" by Earnest Elmo Calkins and Ralph Holden, published in 1905 by D. Appleton and Company in New York. This book, which falls under the topic of business, retail marketing, and advertising, features illustrations and is written in English. It serves as a valuable collectible for those interested in the history of advertising and marketing strategies, offering insights into the world of business during the early 20th century.
